Chaos Theory - Festival Branding

This project revolves around creating promotional materials for the “World’s End” festival in Alaska, themed “Chaos Theory”. I crafted a unique typographic package, serving as the core branding element across all promotional collateral, aiming to convey the festival’s uniqueness and its potential to be a life-changing cultural event. The solution initially explored a chaotic arrangement of letters and disorganized layouts inspired by Chaos Theory. However, I recognized the need to balance chaos with legibility, leading me to prioritize readability in the final design. Instagram Stories allowed to maintain the chaotic essence. To infuse excitement, I experimented with eye-catching colour iterations, highlighting the festival’s distinctiveness. Typography plays a pivotal role in conveying the festival’s spirit and appealing to like-minded attendees who will embrace the chaos and uniqueness of the event.