Chikolata - Packaging

This project aims to tackle the challenge of branding and packaging design for Afet’s Chocolate Bars as part of the “Made Local” initiative. Its distinctive brand name, “Chikolata,” is inspired by the Turkish word for “chocolate” (çikolata). By using a colour-coded system in the main symbol of the brand, it is possible to distinguish between flavours at a glance. My design showcases its flexibility through elements like an Instagram page and a poster, all centered around the brand’s concept, “Try to savor it.” Additionally, an homage is made to a Turkish tradition by designing packaging for small chocolate pieces meant to be melted in coffee. This packaging design aims to stand out on the shelves and effectively communicate the quality and deliciousness of Afet’s Chocolate Bars.