Ocean's Embrace - Hotel Brand Identity

This project revolves around creating a brand identity that encapsulates the rich history, culture, and adventurous spirit of “The Baloney,” an old pirate vessel restored as a hotel in Madagascar. The challenge is to craft a unique identity that resonates with visitors on a profound level, and appeals to adventure, gastronomy, and creativity enthusiasts. “Ocean’s Embrace,” embodies this spirit, symbolizing a deep connection with the ocean and its offerings through its name and coral branch logo. The colour palette draws inspiration from the simplicity of ocean waves, evoking a sense of calm and adventure. I’ve designed a user-friendly website ensuring mobile responsiveness. To showcase the brand’s versatility, I designed both classic hotel elements and a tailored adventure set, enhancing its appeal to our target audience who value quality experiences and a sense of adventure.